In 1994 Regina Maria Möller launched the label embodiment under which she designs art works as prototypes that relate to "Bekleidung" – interior design and clothing. In limited editions, Möller produces furnitures, wallpapers, carpets, accessories and clothing imbuing their materials with new, unusual stories and meanings. The prototypes relate to the artist’s own body measurements and serve as models for limited editions, from which individual pieces are tailored.
In psychology, the term “embodiment” is often used to refer to the interdependency between the body and the psyche. It is the
connection between the body and its social environment that Regina Marai Möller explores with her label. She not only charges the products she designs with new meanings; following in the artistic
tradition of the Bauhaus, she also combines the need for products to be useful with an artistic “uselessness.” As the artist has said: “Each product-artwork is a prototype of a piece of
furniture or clothing that is a sculpture at the same time.
embodiment operates on the
interface between art and design, while reflecting in particular on the identity-forming connotations and examining the socio-cultural parameters beyond current fashions and passing fads. The
embodiment works can be worn or used as functional design objects, and also reference portraiture and sculpture.
With embodiment Möller addresses the second skin and the relation between the body, the societal costume and environment at large.
Logo Design: Regina Maria Möller, Michael Taylor